Prof. Sandrine Promptep- Dept; Entrepreneurship, University of Quebec at Montreal

Sandrine Prom Tep brings to the table a rare combination of 19 years of experience in interactive marketing and a talent for bridging the gap between research and practice. Major organizations such as LaPresse+ and Radio-Canada have sought her help to successfully navigate their digital transformation. Since 2014, she has been a professor in the School of Management at the Université du Québec à Montréal. In that role, she explores applied research questions about digital consumer behaviour to better guide businesses in their digital marketing considerations.